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ABOUT THE COMPANY

Jim Baldridge's Secret Seasoning was developed by a good cowman and one of America's leading purebred livestock auctioneers, Jim Baldridge. Jim was also a terrific chef who loved to cook - and did - for anyone from cowboys to the President of the United States. The seasoning was simply part of Jim's private stock for years, but with the help of his daughter Becky, her husband Bob, and their son Jake, they turned it into a business that still ships from their ranch in North Platte, Nebraska.

Many different formulas were tried and tested before the right one was set. Friends and neighbors from far and near purchased or received the Secret Seasoning that was mixed in Jim Baldridge's kitchen as gifts. The demand soon overwhelmed his ability to mix his special formula at home, so a new phase began.

After procuring a reliable source of the finest herbs, spices and necessary ingredients, a commercial venture began in July 1991 when Jim Baldridge's Secret Seasoning was placed on the retail market. From there, thousands of people across the world have tasted this original old family recipe!

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TRUTHS N TALES

"It's all part of the personality of the colorful and multi-talented Nebraska who at one time or another has had careers in writing, ranching, auctioneering, and catering."

Profile in Omaha World Herald
Read Omaha World Herald Article

"If you need cows or cappuccino, semen or seasonings, you have the right number! One thing led to another and soon jars of seasoning appeared on shelves."

Profile in Angus Journal
Read Angus Journal Article

"The list of potential uses was endless: tanning hides, pickling fatback, wart removal, dumpster disinfectant, insecticide flavoring...we planned on and on!"

Excerpt from Baxter Black's Book
Read Baxter Black Book Excerpt




Thanks for the great service! We very much enjoy the seasoning and will provide our friends with some of the samples. Keep up the good work!

Max P.

Doing business the "old fashioned" way is so refreshing - only farmers and ranchers are so trusting when we sell our product. Thanks for making my heart smile. Wishing you success always.

Ann Marie

Thank you for your great seasoning. I can't hardly cook without it anymore.

Marilyn